This, at first thought, might seem strange but
I think it’s the best way forward if I am ever going to be taken seriously as a
food writer.
What on earth can I do to grab the
attention of people who might find my cookbooks helpful?
Useful Credentials for a Food Writer
The fact that I have been a chef for over
30 years, have run my own restaurants, have travelled and worked as a chef not
only in England but in various other places including many years in the
Caribbean, lived and cooked on boats, in camper vans, caravans and other odd
situations and (this is the important bit) learned and picked up a huge range
of interesting and truly useful ideas, tips and recipes just doesn’t seem to be
enough to qualify me as a cookbook writer worth reading.
I need a peculiarity. I don’t think being
fat, hairy or gay is particularly odd, perhaps I could drink loads like Keith
Floyd or, I dunno, have a nose extension; that might work – The Nosy Chef? Jamie
Oliver was dubbed The Naked Chef although that wasn’t strictly true.
Suggestive Cookbook Titles
Some books use the F word (yes, I know,
it’s fuck!) in their title and I recently saw mention of a book called Let’s Play Hide the
Sausage although I'm not sure that one was genuine! When I first published my ice cream book (Luscious Ice Cream without a Machine)
there was a book available called Tits and Ice Cream which is no longer available
and, coincidentally, about the time my book Creative Ways to Use Up Leftovers (containing recipes, ideas, tips, handy
hints, food pairings, jokes and anecdotes for every scrap of leftover food) was
published, Pig Tits and Parsley Sauce, a book about eating frugally, was
published in New Zealand.
Whilst these titles are funny and do catch the eye I’m not sure this is thex way to convince people that I am a serious cook and know my subject.
Whilst these titles are funny and do catch the eye I’m not sure this is thex way to convince people that I am a serious cook and know my subject.
Celebrity Cookbooks
I think I am too old to start being glamorous like Nigella and I am no sort of a celebrity which is a shame as there does seem to be some natural connection between being able to act (e.g. Gwyneth Paltrow, Vincent Price – yes!, Yul Bryner, Gerard Depardieu and Miss Piggy – who even includes a recipe for bacon!!!.), sing (Kenny Rogers, Dolly Parton, Ziggy Marley and Boy George, for instance) play the piano and more (Liberace) etc. and being able to write and sell cookbooks.
Sadly, all I can do is cook
and also write a bit! Any ideas for grabbing people’s attention?
2 comments:
Lots of social media ... Facebook, Instagram and Tweeting like mad. Pick one thing out of one of your books and bombard social media with it.
Or how about your own YouTube channel showing you cooking ... pick a fashion statement to make you stand out check shirts and pigtails or something equally eye catching.
Maybe re-launch your blog, new look, daily tips etc ...the leftover daily posts at the very beginning caught my attention.
Let me know if you decide to do any of the above or if you already do do any of the above and I can click Like lots of times and do whatever I can to create interest.
Good luck :-)
Thank you for your ideas! I already Tweet, do FB things etc. but its hard to get noticed among everything else going on.
The daily tip is a great idea! I'll have a try and let you know. x
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